U.S. Mobile Device Usage (percentage)

Let's talk numbers

The nitty gritty

  • 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. (source)

  • While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (source)

  • 62% of companies that designed a website specifically for mobile had increased sales. (source)
  • $1.1 trillion of all retail sales in 2011 were “web-influenced.” (source)
  • 85% of U.S. adults use the Internet. (source)
  • 97% of consumers search online for products and services—yet 58% of small businesses do not have a website. (source)
  • 73% of mobile searches trigger follow-up actions, including purchases, calls, visits and sharing. (source)
  • 49% of U.S. mobile users get directions, recommendations or other location based information. (source)