A picture is worth a thousand words.
Today's media is primarily consumed through visuals. Every time a consumer turns on a laptop to check Facebook, or checks Yelp to find a local restaurant - dozens of product photos are presented to them.
It's important to remember that products shown in a photo need to look like the products you serve on a day-to-day basis. For example; in the restaurant industry it is commonplace for photographers to 'dress' up food with sprays, props, excess lighting, etc. A great example of this is the ever prevalent fast-food industry's 'expectation vs. reality' photography standard. At the BCM Studio, we know that you have a quality product (you wouldn't be looking into our services if you didn't believe in your business), and encourage you to showcase that innate superiority found in small business goods.